Most of the people that run small businesses do so because they are passionate about what they do. But if you are the only person in your business, look at the jobs you have to do.  You are head of:

• Delivery (doing what you do)
• Sales
• Marketing
• Finance
• Business Strategy

... and plenty of other roles too.  

So how do you divide your time?  Is there a golden formula?  Does the 80 / 20 rule apply here?

Personally, I've found that (generalising) small businesses spend too long on delivery, too long on marketing, not long enough on sales and no time at all on finance / business strategy.

Which is why many fail to grow and succeed.  So, what's to be done?