An editorial is the ultimate advert

A reputable editor profiling your products or services is priceless in terms of credibility and impartiality. Who hasn’t visited a restaurant or bought a product based on a rave review?

PR is a cost-effective marketing vehicle

Cheaper than advertising, positive endorsements in targeted media can spark an increase in traffic to your website or sales team. Make sure your website is up to date and effectively converting visits into enquiries!

PR improves your online ranking

Take up of your releases by news wires and websites creates online coverage which in turn gets picked up by the search engines, particularly where there is a live link to your website. When writing your releases for online media think keywords, tags and concise URLs linking to dedicated pages on your website.

PR can increase your online presence

Online PR includes the likes of social networks, forums and blogs. Often journalists subscribe to relevant blogs or use the web to do research. By reaching out to these networks PR can increase the chances of your target customers and media finding you.

PR isn’t just for customers

You can also convey key messages to partners, investors, suppliers, employees, sponsors... revert back to your target audiences identified in your marketing plan.

PR promotes market experts

Press coverage helps position your experts as industry gurus making them more likely to be asked by members of the media to comment on topical issues or contribute to features.

PR aids recruitment and to staff motivation

As well as an excellent motivational tool, keeping staff informed of your media activity helps to ensure a consistent message and empowers them as great ambassadors for your company. Press coverage also stimulates interest from prospective employees, significantly reducing your recruitment costs.

By Jo Love www.lovecommunication.co.uk