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Google Maps is miles ahead of other mobile apps in the smartphone stakes

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According to new data from the GSMA Mobile Media Metrics (MMM) application key measurements report, nearly 8.8 million UK mobile owners used an app that connected to the internet during April 2011, with Google Maps ranking as the most accessed app with 6.4 million unique users.

In April 2011, 40 per cent of the 21.8 million UK mobile internet users accessed a connected application. Google Maps ranked as the top mobile app with 6.4 million users, reaching 73.3 per cent of all UK app users. Yahoo's Weather app ranked second with 3.6 million followed by Facebook's app with 3.5 million unique visitors. Another two apps published by Google - Google Mobile and YouTube - rounded out the top five, highlighting Google's strong position among UK mobile consumers.

   

Connected Mobile Applications Ranked by Unique Visitors

Source: GSMA MMM Application Key Measures. UK,  April 2011

 

Mobile App

Total Unique Visitors

 

Total Connected Apps Users

8,753,197

 

Google Maps

6,419,503

 

Yahoo! Weather

3,567,047

 

Facebook

3,456,442

 

Google Mobile

2,554,329

 

YouTube

2,438,348

 

eBay

1,195,496

 

Sky Sports Live Football Score Centre

1,004,085

 

Yahoo! Stocks

959,289

 

WhatsApp Messenger

798,656

 

Sky News

732,374

 

Skype

609,091

 

Shazam

562,410

 

BBC News

495,394

 

Sky Sports

482,130

 

Talking Tom Cat

452,396

 

Sky+

303,275

 

Rightmove App

289,221

 

Google Earth

269,502

 

IMDb Movies & TV

251,624

 

TuneIn Radio

227,343

 
   
   

Apple iOS Users Comprise 65 Percent of UK Connected Application Users

An analysis of the leading operating systems among connected application users revealed that 65 per cent connected via a device running on Apple iOS. In April 2011 Google's Android OS had the second highest share among operating systems for application usage at 31 per cent. Symbian ranked third and accounted for just one per cent of connected app users.




   

Share (%) of Connected Application Users by Smartphone Operating System

Source: GSMA MMM Application Key Measures UK,  April 2011

 
 

Total Unique Visitors

% Share

 

Total Connected Apps Users

8,753,197

100%

 

Apple iOS

5,702,166

65%

 

Google Android OS

2,699,982

31%

 

Symbian OS

118,957

1%

 

Other OS

356,871

3%

 
 

 

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