Welcome to the first B2Group Business to Business Tracking Study that brings to the market exceptional insight on the SME (Small & Medium-sized Enterprise) marketplace.

This study, which we are delighted to say has been endorsed by the Direct Marketing Association (DMA), is based on the B2 Business Voice research we carry out on a monthly basis among SMEs, and is handled by our research partners at fast.MAP.

B2 Business Voice has been created to help provide SMEs, largely under-represented as a collective body, with a united voice for the first time. It has also been created to enable our corporate partners to undertake bespoke research and test their products and services among SMEs.

This whitepaper provides over six-months worth of insight and trends on SMEs, making it vital reading for anyone in a senior role at an SME, or who markets to them.

This will be the first of a regular quarterly programme of whitepapers that we are looking forward to publishing, revealing changing trends in the SME marketplace.

We very much hope you will find it of value.