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Reach out to your customers via their smartphones

The mobile webspace is a rapidly growing market. According to research from Yahoo more websites will be viewed via mobile devices compared to the “old” desktop method by 2014.

Consumers are increasingly accessing their mobile smart phones for instant browsing,purchasing, information, location based searches, and much, much more.

Is your business ready for today’s mobile world?

Ian Bowen-Morris, CMO at London-based Telnames, explains why you need to be asking the right questions when it comes to thinking about what your business really needs from online tools

The benefits and drawbacks of Other People’s Marketing

With so many businesses these days utilizing what has been called Other People’s Marketing, or OPM, there are some important considerations to take into account, including making sure that it’s a relevant and manageable exercise and ensuring customers don’t lose you as the social networking environment changes by owning your own place online.

Do you suffer From Shiny Object Syndrome?

Are you familiar with the Disney Pixar movie Up? It's one of my favorite movies and there's a particular scene that just cracks me up. Without ruining it for you if you haven't seen it, a group of dogs flying fighter planes is attacking until someone yells, Squirrel! and off they go into another direction, forgetting what they were supposed to be doing in the first place.

How To Get The Most From A Facebook Business Page

Facebook Business pages are becomingly increasingly popular with businesses that use these as part of their marketing plan. But as any web marketing consultant will tell you, not everyone uses these to their best advantage. But if used correctly, a Facebook Business page can be a very effective form of marketing.

There are a variety of tools available that allow you to run competitions on your Facebook profile. These encourage your customers to interact with your business and spread the word amongst others.

5 Profit-Making Tips for Businesses

It is probably the concern of every business owner - "How do I increase my profits?"

The business has been set up, the client base has been established, and your products have gained a good following - so what else must you do to increase cash flow? How do you substantially increase profit?

Here are the top 5 tips that might help answer your questions.
 

Do You Really Need A High Search Engine Page Ranking?

Whether a high search engine page ranking is really essential to the health of a niche internet marketing business is a question that is often asked and can be a belief that those new to online marketing pursue as some kind of nirvana. The thinking that unless the first page of Google is attained for a particular keyword or phrase then you might as well stop is not entirely accurate.

Hiring staff for the first time just got simpler

A new online toolkit has been launched today by Employment Relations Minister Norman Lamb, which provides first-time employers with a step-by-step guide through their obligations when taking on a member of staff.

Late payment strangles smaller businesses

The late payment of trade invoices is threatening the profits, growth and even survival prospects of small firms but few use formal procedures to tackle the problem. This is according to findings of a research report launched today by the commercial credit referencing agency Graydon UK, working in partnership with the Forum of Private Business.

Inadequate IT security leaves businesses at risk