Website design is both an art and a science. If you are an entrepreneur, your website is critical for visibility, and, as I like to remind my clients, your website is absolutely never done. It will (or should be) ever-growing and changing.

Did you ever wonder about the effectiveness of your advertising? How many times have you had to make a decision to place an ad only to ask, does advertising really work? Unfortunately, many small business owners miss the mark on advertising and then believe that advertising doesn't work. This is a sad misconception because when done effectively, advertising can be one of your strongest marketing tactics to drive customers to your doors. Chances are, if your advertising isn't working, it may because of one of these five reasons:

1. Too much information