Communicating using text messaging is growing very quickly in the SME market because it allows information be sent very quickly to a specific group of people. It has the advantage of being very personal, so messages can be carefully targeted. They are also read by a much higher proportion of the target audience because people tend to read virtually every text they get (unlike direct mail, ads or emails) no matter where they might be at the time.

The amount of money marketers plan to spend on digital video advertising is set to increase by 25 per cent over the next 12 months, according to research by Casale Media Research.

A pay per click (PPC) campaign can cost a considerable amount of money if you do not properly analyse the data it provides.

Install an Adwords tracking code on the completion page of your product or service and install analytics with funnels so that you can analyse what is working.

Online advertising’s share hits 25%, as advertisers spend £1 in every £4 on the internet. UK online advertising has bucked the recession with strong growth of 12.8% on a like-for-like basis in 2010 to reach a new milestone of £4,097 million, according to the bi-annual advertising spend study from the Internet Advertising Bureau (IAB) and PwC.

Your business will only stand out from the competition if you can describe it in a way that attracts people's interest.

The problem is most businesses - even very large corporations - fail to be memorable because they make one of the following mistakes.

The first stage is to re-examine and assess your current marketing expenditure, focusing on the following key factors;

Today there are so many marketing messages that a person has to push through, writes Michael Griffiths. In fact we are faced with nearly 7,000 marketing messages a day and the reality of it is we only notice about 5 in any given day. So how do you become one of the 5 instead of the 6,995 that aren't seen?

The biggest problem encountered by small online businesses is not money - it's time. You don't always have that ample time to do things that would help in marketing your business, and moving into Twitter marketing does not only consumes time, it's also complicated as well due to many information that are readily available online.

But that's exactly why you should use Twitter - it's simple, intuitive and it doesn't take much time! With Twitter, you can: