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Google forum for SMEs

Google has launched a new forum to allow small and medium-sized businesses to access tips on creating successful AdWords campaigns.

Writing on the pay per click marketing service's official blog, Miles Johnson of the Inside AdWords team said the Small Business Corner had been created in response to user feedback calling for more opportunities to share best practice with their peers.

"This new category is not about troubleshooting specific account issues, but rather about sharing and learning from the experiences of others," he added.

Top ten marketing mistakes using Google Adwords

Adwords is now used by many online marketers to advertise their businesses. It can be very effective if you know how to use it to your advantage. But it can also be expensive and unsuccessful, if you don't get it right.

Adwords is now used by many online marketers to advertise their businesses. It can be very effective if you know how to use it to your advantage. But it can also be expensive and unsuccessful, if you don't get it right, as Luie De Von explains.

Below are the top ten adwords marketing mistakes. Knowing these things will help you avoid wasting time and money due to ineffective marketing techniques.

1. Not setting a marketing budget

Pay Per Click (PPC) online advertising can prove costly

 

A pay per click (PPC) campaign can cost a considerable amount of money if you do not properly analyse the data it provides.

Install an Adwords tracking code on the completion page of your product or service and install analytics with funnels so that you can analyse what is working.

The 6 deadly AdWords sins - where SMEs go wrong

Google AdWords can be an amazing tool for building online sales - businesses can thrive on the traffic it delivers. But get it wrong and you can burn a budget in no time at all, or miss out on some golden opportunities. So if you’ve struggled to make AdWords pay, chances are that you’ve made one or more common errors. Reggie James of Digital Clarity explains the pitfalls and how to work round them.