Vodafone UK launched One Net Express for Small Businesses on October 15th 2010. They claim it ensures you will nvere miss a business call again - and will save up to 20% on communication costs as well.
Vodafone One Net Express is supposedly a completely new way of communicating for small businesses that merges all landline and mobile calls to create an innovative mobile-only solution. (Some people may remember a broadly similar service launched in 2009 by O2, but we won't labour the point!) Customers can get through first time, no matter which number they dial.
When I talk to people about marketing I have discovered that everyone has a very different idea of what it means – is it advertising, PR, or maybe telesales?
I thought it would be useful to start with a definition of marketing: According to the Chartered Institute of Marketing, “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”