We’d all like to increase our profits driven upward by a big uplift in sales. But what if there was another way to increase your profits that wasn’t subject to your competitors and the difficulties of marketing your product or service?

As part of their commitment to lending £190 billion to businesses in 2011 – including £76 billion to small and medium-sized companies – the ‘big five' banks have pledged to lend £19 billion in the first three months of the year. However, just £16.8 billion has been lent.

The "fault-free product" has always been the number one quality aim for many manufacturers. Nowadays with sales training being more focused on quality rather than quantity, the sales and the entire customer service come under the heading "quality". Consequently quality has developed into an all-embracing company strategy from just being purely a production aim.