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Pay Per Click (PPC) online advertising can prove costly
A pay per click (PPC) campaign can cost a considerable amount of money if you do not properly analyse the data it provides.
Install an Adwords tracking code on the completion page of your product or service and install analytics with funnels so that you can analyse what is working.
The five secrets of killer sales prospecting scripts
Secret #1: Stop asking, "How are you today?" Believe it or not, 80% of your competition still advertise themselves as lame sales reps making cold calls by asking this over used and insincere question. Nothing identifies you more as a pesky telemarketer than opening your call with that question.
Instead, try: "Hi _________, how's your (day of the week) going?"