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Is it better to have lots of clients, or just a few really good ones?


“Is it better to work with more businesses (in a relatively shallow way) or is it better to work with fewer but in a more intense way (and therefore more long-term benefit)?”

Applied to your own business (and specifically to your marketing) I wondered if it is better to narrow your focus and look for deep knowledge in a narrow field (niche) or is it better to go broader and shallower?