TripAdvisor the world's largest travel site say Britain's workforce is under increasing pressure to stay connected to the office, even while on holiday. Since last year, the proportion of British workers checking emails on holiday has increased to 48%, up from 38%.

Fasthosts Internet, a leading web hosting provider, has warned UK businesses not to spam their customers with unsolicited newsletters and marketing emails.

A recent  survey of over 2,000 online GB adults, carried out by YouGov on behalf of IBM (NYSE: IBM), has found that over a quarter (28%) of those surveyed feel that at least 20% of the time they spend on email during their working week is wasted dealing with irrelevant messages, chasing people for responses and resending emails. 44% of the respondents received more than 20 emails a day and 4% received in excess of 100 a day, the equivalent of over 35,000 emails a year.

According to the most recent DMA Digital Tracking Study the number of people who said they normally viewed their emails on a smartphone, iPhone or mobile grew by 36 per cent in six months.

Based on this rate of growth, and the heavy press coverage it has received, UK marketers are increasingly concerned about the impact of mobile on their email marketing efforts. Are they right to be?

Small and medium-sized enterprises (SMEs) achieved an open rate of 18.21 per cent in 2010, a new report has shown.

Sign-up.to's UK Email Marketing Benchmark Report also found that SMEs achieved a click-through rate of 3.29 per cent.

Restaurants showed the strongest performance, with an 28.19 per cent average open rate and a 6.64 per cent click-through rate.

The top online retailers in the US sent 152 promotional emails to each subscriber last year on average. That’s nearly one every other day. With that many messages going out, occasional mistakes are almost unavoidable.

As a small business owner, marketing your business can be a full time job. Your small business marketing strategy must have a variety of different angles to allow for the wide diverse population and how people find information these days. The internet alone has changed the face of how you do business, it allows prospects from further afield to find you.