Google has launched a new forum to allow small and medium-sized businesses to access tips on creating successful AdWords campaigns.
Writing on the pay per click marketing service's official blog, Miles Johnson of the Inside AdWords team said the Small Business Corner had been created in response to user feedback calling for more opportunities to share best practice with their peers.
"This new category is not about troubleshooting specific account issues, but rather about sharing and learning from the experiences of others," he added.
Adwords is now used by many online marketers to advertise their businesses. It can be very effective if you know how to use it to your advantage. But it can also be expensive and unsuccessful, if you don't get it right, as Luie De Von explains.
Below are the top ten adwords marketing mistakes. Knowing these things will help you avoid wasting time and money due to ineffective marketing techniques.
1. Not setting a marketing budget
According to new data from the GSMA Mobile Media Metrics (MMM) application key measurements report, nearly 8.8 million UK mobile owners used an app that connected to the internet during April 2011, with Google Maps ranking as the most accessed app with 6.4 million unique users.
If you've ever Googled a geographical area looking for a specific product or service, you know that local business listings pop up near the top of the search results. Google "dentist" followed by the name of your city and post code, and Google presents you with a list of dentists in the vicinity.
Google is rumoured to be preparing to distribute millions of custom mobile devices to small businesses around America in order to compete with services like Facebook, Yelp and Foursquare. These devices will let customers check-in and rate the businesses. Customers may also be able to purchase items via Google Checkout.
The number of devices to be distributed could be as high as eight million, and if the plan is successful the scheme could be rolled out to the UK.
Think of anything you put up on the internet as a product. It doesn't matter if that product is an actual product sold through your online business or a fledgling blog about books and authors in your country. As a product, you want it to be seen (and, in some cases, bought) by as many people as possible. After all, if this isn't your intention, why put it on the internet at all?
Find out how to optimise your website for Google in 5 easy steps.
Every website is battling for the top spot in Google's search results page, and to do that you have to optimise your website for Google. Anton Pearce explains how to optimise your site's content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.