• Trustworthy people  People who keep their word, and are considerate of other peoples time and efforts. People who care about their job, and their work enough, to remember people's names, (or certain requests) they may have, will put fourth efforts that are considerable.

Your most valuable asset is not the money in your bank account. Your most valuable asset is what you know about your customers - because that will lead to more money in the bank. Money in the bank is good. But it's more important to consistently generate more. Money in your bank reflects what you did yesterday. Knowledge about your customers determines what you will do today and tomorrow.

Did you ever wonder about the effectiveness of your advertising? How many times have you had to make a decision to place an ad only to ask, does advertising really work? Unfortunately, many small business owners miss the mark on advertising and then believe that advertising doesn't work. This is a sad misconception because when done effectively, advertising can be one of your strongest marketing tactics to drive customers to your doors. Chances are, if your advertising isn't working, it may because of one of these five reasons:

1. Too much information