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iPhone
Google Maps is miles ahead of other mobile apps in the smartphone stakes
According to new data from the GSMA Mobile Media Metrics (MMM) application key measurements report, nearly 8.8 million UK mobile owners used an app that connected to the internet during April 2011, with Google Maps ranking as the most accessed app with 6.4 million unique users.
Should you make your emails 'mobile-friendly'?
According to the most recent DMA Digital Tracking Study the number of people who said they normally viewed their emails on a smartphone, iPhone or mobile grew by 36 per cent in six months.
Based on this rate of growth, and the heavy press coverage it has received, UK marketers are increasingly concerned about the impact of mobile on their email marketing efforts. Are they right to be?