If you’re looking to recruit staff for your small business, the thought of the time, cost and effort involved may be giving you a headache already. But have you ever considered using LinkedIn for recruitment?

What is LinkedIn?

LinkedIn is the biggest professional networking website on the internet. Think ‘Facebook for professionals’. Millions of people upload their profiles to the site containing a huge bank of valuable information, such as their:

Over a third of SMEs use social media on a daily basis to promote their businesses, new research has revealed.

A survey of 269 companies conducted by Daryl Willcox Publishing found that half (54%) used social media – and 35% of these said they posted updates every day to platforms such as LinkedIn, Facebook and Twitter. A quarter of companies updated every few days, while 17% used social media platforms weekly.

In today’s cutback economy of slashed budgets impacting marketing capacity, the question of spending priorities becomes acute, writes Daren Bach on Business Scene.