In these days of rising costs incurred by attempts to win new customers, the necessity for good client relations is, at present, exceedingly important both for the service industry and industrial concerns and as a result forms part of any good sales training. Experts believe that companies in the service industry could elevate their profits by 100%, if they succeed in stopping 5% more customers from going over to the opposition.

There are four defining characteristics that allow companies to actively involve customers in creating communities around their brands. Each are essential in building brand communities.

In these days of rising costs incurred by attempts to win new customers, the necessity for good client relations is, at present, exceedingly important both for the service industry and industrial concerns and as a result forms part of any good sales training. Experts believe that companies in the service industry could elevate their profits by 100%, if they succeed in stopping 5% more customers from going over to the opposition.

You'll never know exactly how much business you lose due to so-so customer service. But I guarantee that if your business is in trouble, a lack of customer service is one root cause of your situation. To turn your business around, try sharply redefining what acceptable customer service is for you.

M&S Money has revealed new research showing that when shop keepers and businesses earn the British public's trust, customers return time and time again.

From dentists to favourite shop keepers, on average these relationships with our favourite shops and people last the test of time, according to new research by M&S Money to mark the company's 25th anniversary.