Special promotions are one of the most widespread uses for text message marketing. But campaigns don’t have to be expensive, as Michelle Butterworth of Shelly’s Restaurant explains. “We only spent £28 on the whole SMS campaign,” she says, “and received more than £400 worth of bookings.”
What do you always take with you when you leave the house? Your keys, your wallet/purse and your mobile phone. The last of these three modern day ‘essentials’ is rapidly becoming a key weapon in the wise business professional’s ‘marketing armoury’.