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Discover the wide range of uses for text message campaigns

Special promotions are one of the most widespread uses for text message marketing. But campaigns don’t have to be expensive, as Michelle Butterworth of Shelly’s Restaurant explains. “We only spent £28 on the whole SMS campaign,” she says, “and received more than £400 worth of bookings.”

Why is text message marketing becoming so popular?

What do you always take with you when you leave the house? Your keys, your wallet/purse and your mobile phone. The last of these three modern day ‘essentials’ is rapidly becoming a key weapon in the wise business professional’s ‘marketing armoury’.

New technology promises opportunity to halve the cost of internal communications

Palringo's new Mobile IM Platform combines text, push-to-talk and picture messaging with rich presence functionality and innovative location-based services. Its new Instant Enterprise Messaging Platform is a dedicated, device and network-independent push-to-talk service that provides enterprises, especially those with a remote or disparate workforce, with rich, secure solution for workforce communications.