In order that the sales force break out of this vicious cycle, boost your sales people by using the following management rules:

1. Do not keep bad news to yourself. Let them know about the company, division and economic situation. If sales people have to read the press about businesses going into liquidation and sales departments clsoing down, they will become rather nervous.

A career in selling can be one of the most rewarding, and yet challenging careers that anyone can have. It can also be difficult, exhausting and very often thankless. This has the effect on sales people in that they suffer from feeling rejection, insecurity and negativity. The most common problems that many sales people suffer from are as follows:

1. A negative attitude.
2. A fear of rejection from customers.
3. Apathy which leads to laziness and boredom.