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personality

Learn the essential art of reading between the lines

In the majority of cases, you need to be a real "people person" if you want to succeed as an entrepreneur. If you own or run a business, you need to be able to interact with people of all shapes and sizes, personality types and origins, if you are to do well in the cutthroat business world of today.

How to create a brand community and build customer loyalty

There are four defining characteristics that allow companies to actively involve customers in creating communities around their brands. Each are essential in building brand communities.