As a small business, you probably have lots of things to tell the world and PR is a great way to get the word out there, so here are publicity professional David Tutin's 10 top pieces of PR advice to keep your strategy on the right track:
1. Do it yourself?
For small businesses, public relations can be a powerful tool in gaining invaluable media coverage on a regional and national level. However, start-up companies often do not possess the disposable income required to invest in a committed PR campaign.
By following a few guidelines, businesses can promote their brands and services and establish a corporate identity that will help them kick start their own integrated campaign.
When I talk to people about marketing I have discovered that everyone has a very different idea of what it means – is it advertising, PR, or maybe telesales?
I thought it would be useful to start with a definition of marketing: According to the Chartered Institute of Marketing, “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
How can you raise your profile and get noticed by lots more potential customers and do it in a cost effective, time efficient way?
The answer: invest in your public relations. Public relations is about communicating with everyone that has an interest in your business. It's about managing your reputation and making sure that you have a voice.