There’s something about human nature that likes a new challenge and to try different things. That’s why we Europeans found America, why the Chinese invented gunpowder and the Arabs invented the decimal system. In business, the spirit of enquiry and discovery can be a major asset, but today I want to look at the downside.

The "fault-free product" has always been the number one quality aim for many manufacturers. Nowadays with sales training being more focused on quality rather than quantity, the sales and the entire customer service come under the heading "quality". Consequently quality has developed into an all-embracing company strategy from just being purely a production aim.

For decades, the psychology of sales have been studied and scrutinised to decipher what makes people buy. By incorporating these simple tips into your sales meetings, telephone calls and presentations, you can see for yourself and test some simple methods that have been proven to increase the number of closed sales.

In other words, if you continue reading this article and begin using these techniques, please use them for good and not for evil!

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