Whether a high search engine page ranking is really essential to the health of a niche internet marketing business is a question that is often asked and can be a belief that those new to online marketing pursue as some kind of nirvana. The thinking that unless the first page of Google is attained for a particular keyword or phrase then you might as well stop is not entirely accurate.

Success or failure for search engine optimisation actually depends on successfully completing the research process before you design the website. This falls into two areas – keyword and site linking analysis.

In today’s cutback economy of slashed budgets impacting marketing capacity, the question of spending priorities becomes acute, writes Daren Bach on Business Scene.

Find out how to optimise your website for Google in 5 easy steps.

Every website is battling for the top spot in Google's search results page, and to do that you have to optimise your website for Google. Anton Pearce explains how to optimise your site's content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.