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You may think you're great - but your customers probably disagree

There is the absurd statistic that most men believe that they are ‘above-average drivers’. They really believe that they are ‘above average’. Well, most of them do!!!!  Honestly…!

The magic of customer service

We can learn a lot about customer service from Zappos.com, the largest online shoe storein the universe. These are tales that we can learn from:

Customers prefer better service to lower prices

Research by Retail Eyes revealed that fewer than one in five people's purchasing decisions are ultimately influenced by getting the lowest possible price available through discounts and sales.

The agency discovered that 83 per cent of shoppers are looking to add value for their money when buying products through greater levels of customer service.

Customer service is queen

There’s something about human nature that likes a new challenge and to try different things. That’s why we Europeans found America, why the Chinese invented gunpowder and the Arabs invented the decimal system. In business, the spirit of enquiry and discovery can be a major asset, but today I want to look at the downside.

Position your business as unique

Standing out from the competition has never been more important so you need to tell people what makes you unique.

Even little things you may not think are important could make all the difference to them.

People like to think their needs are different and will gravitate toward something they perceive is made just for them.

If you can't demonstrate what makes your business special, your prospective customers will never see it.

Three ways to win loyalty and build a reputation for customer service

You'll never know exactly how much business you lose due to so-so customer service. But I guarantee that if your business is in trouble, a lack of customer service is one root cause of your situation. To turn your business around, try sharply redefining what acceptable customer service is for you.

Customers stick to what they know and love

M&S Money has revealed new research showing that when shop keepers and businesses earn the British public's trust, customers return time and time again.

From dentists to favourite shop keepers, on average these relationships with our favourite shops and people last the test of time, according to new research by M&S Money to mark the company's 25th anniversary.

Customers crying out for better service

British consumers want businesses to improve customer service because the majority claim to have suffered bad experiences recently.

Research by Convergys revealed that consumers are becoming less tolerant of poor business practices as four out of five believe that customer service standards have slipped during the past year.

The survey discovered that 51 per cent of people claim to have had a bad customer care experience in the last year which has resulted in 49 per cent of consumers taking their business elsewhere.

Customers happy to pay extra for good service

Research by American Express revealed that businesses should improve customer service as they will enjoy a significant increase in their profits as 52 per cent of people said they would spend significantly more for an excellent consumer experience.

The study found that consumers would be willing to spend an average of seven per cent more on exceptional customer service, which could lead to billions of pounds being pumped into British businesses and the nation's economy.