User login
Latest Member Comments
-
Dave Sumner Smith"George Osborne... -
Dave Sumner Smith"George Osborne...
-
ChrisCooper"When I first started... -
jackrinskey"Its amazing how far...
-
Dave Sumner Smith"Who can you trust?...
-
Telemarketing"Telemarketing has an...
-
Dave Sumner Smith"Crowdcube seems to...
-
info@vintage-..."Escorted Wine Tours...
-
Emma Brooke"Commenting on the... -
Dave Sumner Smith" Check out the e-...
-
Dave Pearce"Many thanks - very...
-
Dave Sumner Smith"We are still working...
skills
Growth depends on learning new skills in sales and marketing
In the FSB's ‘Voice of Small Business' survey panel of 1,700 small businesses, almost half (46%) said that sales, marketing and PR training for themselves would help their business to develop or grow. Just over a third (34%) said similar training for their employees would also have the same positive impact on the growth of their business.
How to make training work
As a training professional for over 20 years, I am always disheartened to hear people say that they have invested heavily in training their employees and yet seen no significant benefit. There is a very good reason why traditional training fails to deliver sustainable positive results.
What is the best way to train sales staff?
Few organisations are managed on a purely behaviour-oriented or performance-oriented basis. In most company sales management and sales assessment systems, one or other form of management predominates. This bias has a major influence on the way sales training is delivered to these organisations.