Special promotions are one of the most widespread uses for text message marketing. But campaigns don’t have to be expensive, as Michelle Butterworth of Shelly’s Restaurant explains. “We only spent £28 on the whole SMS campaign,” she says, “and received more than £400 worth of bookings.”
What do you always take with you when you leave the house? Your keys, your wallet/purse and your mobile phone. The last of these three modern day ‘essentials’ is rapidly becoming a key weapon in the wise business professional’s ‘marketing armoury’.
Communicating using text messaging is growing very quickly in the SME market because it allows information be sent very quickly to a specific group of people. It has the advantage of being very personal, so messages can be carefully targeted. They are also read by a much higher proportion of the target audience because people tend to read virtually every text they get (unlike direct mail, ads or emails) no matter where they might be at the time.