Three questions will determine your success in any aspect of your business such as launching a blog, a product or a marketing campaign

You need to know exactly:

• Who is your target market?
• What do they want?
• Why should they buy it from you?

Knowing these three factors will enable you to develop a clear 'positioning' that helps you stand out from the competition.

Standing out from the competition has never been more important so you need to tell people what makes you unique.

Even little things you may not think are important could make all the difference to them.

People like to think their needs are different and will gravitate toward something they perceive is made just for them.

If you can't demonstrate what makes your business special, your prospective customers will never see it.