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How to make best use of text messaging for business

Communicating using text messaging is growing very quickly in the SME market because it allows information be sent very quickly to a specific group of people. It has the advantage of being very personal, so messages can be carefully targeted. They are also read by a much higher proportion of the target audience because people tend to read virtually every text they get (unlike direct mail, ads or emails) no matter where they might be at the time.