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Discover the wide range of uses for text message campaigns

Special promotions are one of the most widespread uses for text message marketing. But campaigns don’t have to be expensive, as Michelle Butterworth of Shelly’s Restaurant explains. “We only spent £28 on the whole SMS campaign,” she says, “and received more than £400 worth of bookings.”

Why is text message marketing becoming so popular?

What do you always take with you when you leave the house? Your keys, your wallet/purse and your mobile phone. The last of these three modern day ‘essentials’ is rapidly becoming a key weapon in the wise business professional’s ‘marketing armoury’.

New service helps you find a good value copywriter for your brochure or website

An online copywriter recruitment service called www.wordfruit.com has been launched to help businesses and agencies find the right copywriters for jobs without any up-front recruitment fee. The model is built to answer to the needs of both clients and high-standard writers.