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How to make best use of text messaging for business

Communicating using text messaging is growing very quickly in the SME market because it allows information be sent very quickly to a specific group of people. It has the advantage of being very personal, so messages can be carefully targeted. They are also read by a much higher proportion of the target audience because people tend to read virtually every text they get (unlike direct mail, ads or emails) no matter where they might be at the time.

Understand people better and your business will benefit

Tuning into people and understanding their thinking, feelings and motivation helps you quickly build relationships and puts you at an advantage in selling, influencing and leading as well as vastly improving your coaching style and skills. Use these ten tips to very quickly understand what makes people tick.

How to add value to your brand

Marketers see a brand as an implied promise regarding the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favourable. It may also enable the company to charge more for the product.

Customers happy to pay extra for good service

Research by American Express revealed that businesses should improve customer service as they will enjoy a significant increase in their profits as 52 per cent of people said they would spend significantly more for an excellent consumer experience.

The study found that consumers would be willing to spend an average of seven per cent more on exceptional customer service, which could lead to billions of pounds being pumped into British businesses and the nation's economy.