"Business as we know it is changing," says Nigel Fenwick of Forrester Research. "The next generation of market-leading organizations will digitise their enterprise model with new capabilities enabled by social technologies. 

"But many of today's social technology initiatives fall well short of their transformational potential. Smart business and technology leaders will rethink business strategy to create a 'social business strategy' - moving beyond linear, process-driven organisations to create new, dynamic, networked businesses. These new organisations will be capable of empowering and connecting people in new ways to create value in the marketplace. They will change the way companies compete and set new standards for how governments and nonprofits deliver value." 

Is this a realistic vision?