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The fashion chain Next has just started selling own-brand tablet computers Is this the start of a new trend?
I was fascinated to learn that the clothing and home furnishings chain Next has unveiled an own-brand Google Android based tablet computer at a price of £180. The wi-fi enabled product itself is nothing special, with a 10 inch touchscreen, 8GB of storage and an ARM processor. It boasts a 3-hr battery life, two USB ports and sockets for microphone and headphone. But its emergence could mark the start of something very special.
James Holland, editor of the gadget website electricpig.co.uk says "Tablet computers have gone mainstream. It's only a matter of time before other high street retailers and supermarkets start selling tablets in-store, alongside trousers, shoes and CDs".
Is he right? Is tablet technology entering the consumer retail mainstream in other parts of the world? Can we expect to see tablets wearing other brand labels like Coca Cola, Manchester United or American Express?
The lines between tech and fashion blur even more or should I say converge even more. It all started with the iMac and the ability to have different colours, the mobile phone manufacturers followed suit and allowed you to "dress" your phone. Some phones even came with little material tags sticking out the side like a pair of Levis. Mobile phones now are very much a fashion accessory and have been for some years, featuresets in some peoples eyes are secondary.
It's no wonder that highstreet brands have jumped on this and to be honest are not the first. Tchaibo did something a few years ago whilst selling coffee mainly, they then offered gadgets and homeware as well.
The Next offering (which i'll now go and Google) will be a rebranded model of some kind and indeed, a short hop on ebay shows a plethora of cheap tablet PCs coming over from China for much less than £100. I was almost tempted.
Whats fascinating about these products is that they can (almost) be a mobile phone. There are so many wifi hotspots around, you simply install the right software, pop into McDonalds or Starbucks and start making calls through Wifi on your funky new sub-£200 iPad clone. Don't walk too far however because you'll lose signal... plus your coffee will probably get cold!