The Vehicle Tracking Survey 2010 was conducted among 150 fleet influencers and decision-makers within the fleet management industry. The respondents were made up of professionals who are either responsible for, or have an influence on, car, van, commercial vehicle or mixed fleet operations. Fleet sizes varied from those with 10 vehicles to up some with over 1,000, in a range of industry sectors. A total of 63% of those companies surveyed had less than 100 vehicles.

Key Findings in the report include:

Vehicle tracking is used by 55% of organisations, a significant overall increase from the previous survey that showed a market penetration of just 25%. Uptake is greatest (82%) in the logistics and road transport sector, followed by service management sector (73%), utilities (66%), and construction (57%). All of the local authorities contacted in the survey are using vehicle tracking.

More than half of companies not using vehicle tracking have considered investing in the technology. The majority (88%) of companies were aware of the benefits and 60% thought it could offer a return on investment. Of those not considering, the main reasons cited were cost (37%) and not meeting operational needs (40%).

Users of vehicle tracking said that the technology was adding value to their business with a range of benefits including reduced costs (77%), increased productivity (64%) and improved employee performance (54%). 52% of respondents also claimed increased security as a benefit.

93% of vehicle tracking users said they were satisfied with their current solutions provider. Those respondents not using a tracking system felt that the reputation of the industry overall was good, with overselling being a possible negative.

Within the public sector, of the local authorities and utilities questioned, 50% were considering "green band driving" and other eco initiatives, and 75% of respondents have introduced safer driving and duty of care initiatives already.