• Trustworthy people  People who keep their word, and are considerate of other peoples time and efforts. People who care about their job, and their work enough, to remember people's names, (or certain requests) they may have, will put fourth efforts that are considerable.
• Secure transactions  People want to know their credit card numbers are secure, and will not be compromised. When speaking business conversations, they are polite enough to close doors, and keep their voices down when speaking private matters concerning sensitive information.
• Respect  Folks like to feel that they are more than just a wallet or credit card to you. A sure way to lose customer base is to not listen, be short, abrupt "not having time for them." No matter how "busy the office, the employees should never give someone the "bums rush" or make them feel as though they are unworthy of their time.
• Real people to address their needs It can be quite annoying to have to listen to twelve different options before you can reach a person. Auto responders are fine for thanking the customer, or letting them know you are away, but do not try to fool the customer into thinking the message was unique, and personally sent by an administrator. Also answering machines that pick up on the first ring, even when there are many workers who are available to answer, can be a put off.
• Concise, helpful information When a person is lead to a landing page, and the keywords they used are targeted to a specific point of interest, they can be quickly put off if they have a hard time finding relative specific content that is geared to what they want. Pages that have way too much flash and animation take way too long to load, and promote the designer of the site instead of the business or service they operate are not, "impressive" to page visitors.
• Polite business savvy persons People who are quick to "get" what they are asking about, if the person feels as though they have to take a survey to get their point across, they will look elsewhere. I have no problem with any nationality or peoples, but some who speak such broken & heavily accented English, (from having English as their second language), should probably not be used as employees who primarily speak on the phone all day. How much business could possibly be lost because the person calling cannot understand what was being said, yet was polite enough to not just hang up?
• Free help When your sales page delivers more than they expect, and does so in a professional manner, they do not mind taking more time to fully investigate your offer. Say if I am interested in buying a small gift for my secretaries good work, but am not up to speed on the implied meanings of certain colors, and all I find on the order page are pictures and prices, do you think I would take a chance and just pick a color I like, without knowing the implied color message? Because if my secretary is best friends with my wife, my budget is small, so I send her a single red rose, how do you think that would go over with my wife?
• Good business ethics When people are well satisfied with your business dealings as well as your service/product, they are all the more likely to tell others about the experience. To give your customers a "thank you," phone call or email, goes a long way to show them you appreciate their business.
• Fast, easy solutions and answers to their needs When you give customers fast solutions to their problems, you have gained their favor. Another nice touch would be to have books or magazines on the waiting room table, that are likely to be of interest to visitors. Having a "local call only" phone in the waiting room is thoughtful for the ones who may have not charged or brought their phone.
• Results  If a prospect leaves without getting the very thing they came for, they will not come back, nor will they refer others to you. This is why unique, content rich articles that are entertaining to read as well as informative, enhance the visitor experience. For example to process someone's credit card and charge them, and THEN tell them that the said product is on back order--this is NOT the preferred result they were looking for.

This is rock solid sound advice, about how to treat customers. After all, THEY are your business. Good "people skills" require your employees to do these things. For you know as well as I do that "what goes around comes around".

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