Sick and tired of waiting on hold for an eternity and dealing with robotic voices? Do you dread phoning your bank knowing that you will be greeted not by a friendly human voice, but some disembodied computerised message droning out a confusing list of options?

If so you'll be relieved to discover that one UK-based company, World First, has turned its back on automated answer machines for good.

World First (http://www.worldfirst.com), the UK's fastest growing foreign exchange broker, announced a new commitment to customer service today. Rather than greeting their customers with a computerised message and a confusing list of options, the award winning Foreign Exchange brokers has committed to answering the phone within three rings with a welcoming human voice.

Recent statistics indicate that on average people waste 19 minutes per call trying to get through to financial services companies. World First feel that this is unacceptable and believe that this pioneering commitment is long overdue.

World First's approach to customer service has already won award winning recognition in the last 12 months. The company was voted 'Service Business of the Year' at the '2010 Fast Growth Business Awards', by offering foreign exchange methods that banks typically reserve for their large corporate clients.

Moreover in 2009 they won the Queen's Award for Enterprise; International Trade and have featured on the Sunday Times Fast Track 100 list in both 2010 and 2011.

"It's important that everyone who deals with us should be able to speak directly to the person they need," explained Jonathan Quin, Managing Director at World First. "All of our customers and suppliers can reach us on direct phone lines and we don't do call centers or automated messaging because we don't like them.

World First are based in offices with a lovely riverside view in Battersea, London - and to date have worked with more than 20,000 private clients and almost 5,000 companies. They are the UK's fastest growing foreign exchange broker. Their exchange rates are extremely competitive and the service they offer is truly outstanding. For businessforeign exchange their phone number is 0800 030 5025. Test out their claim!